Start with the most important ones as you’ll convince customers who are ready to buy. Highlighting product benefits first is a great way to reel in your customers.
Item conditions like new or used, and any possible flaws. Details like size, color, shape and notable markings. Group similar information in the same paragraphs and use bullet points to increase readability. Short sentences and short paragraphs are a must. What your product description should do is provide them with the information they need in an easy-to-read manner. You can also consult keyword research tools to cross-reference your selections and ensure you have the right ones.ĮBay shoppers know what they want. If you have a Basic eBay store or higher, consult Terapeak insights, a free service you get with your subscription. You need to have the right keywords too, so where do you find them? Not only will Google use your keywords to drive traffic to your listing, so will eBay’s search engine, Cassini. Use another one in your first sentence, and then spread them evenly through the description. You only have 80 characters to capture your audience, so make sure that you use one of the top three keywords. Writing a catchy, memorable headline is the first step in engaging your audience and prompting them to click through to your product description. The first place you should use a keyword is in the headline. Where Should I Place My Keywords in My eBay Product Description? 
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